I would liken this to Nissan's "Key Value" parts. They are still OEM but to a slightly lesser degree of quality or something like that to help put costs down. They sell such items (which are still Toyota parts) to help contend with the Japan and Taiwan replacement parts.
However, from how i know it, some items like the clutch, brake pads, etc, have a shorter life span then the real OEMs. When i asked some casa guys before, they said it would have an 80% or so lifespan or such when compared to the originals.
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